Balenciaga apologized after the fashion label was accused of sexualizing kids in its promoting. 

The label has deleted images that featured kids holding teddy bears that have been clad in what seemed to be bondage gear after the photographs generated outrage on social media. As of late Tuesday, Balenciaga was nonetheless trending on the subject of trend on Twitter.

“We sincerely apologize for any offense our vacation marketing campaign could have precipitated,” the Kering SA-owned model stated on its official Instagram account. “Our plush bear baggage mustn’t have been featured with kids,” it stated, including the adverts have been faraway from all platforms.

Balenciaga additionally apologized for displaying “unsettling paperwork” within the marketing campaign after one of many images appeared to point out an excerpt from a court docket ruling involving youngster pornography. The corporate stated it’s “taking authorized motion towards the events answerable for creating the set and together with unapproved objects” for its spring 2023 photograph shoot.

“We strongly condemn abuse of kids in any kind. We stand for youngsters security and well-being,” it added. 

Balenciaga named the single-named designer Demna inventive director in 2015. Beneath his inventive management, the model’s recognition soared because it launched sneakers such because the Triple S, that are immediately noticeable for his or her exaggerated dimension. The model additionally grew to become recognizable for its aesthetic that options fashions sporting sun shades at evening, black hoodies and broad-shouldered jackets.

The newest marketing campaign, at the moment proven on its Instagram account, options mannequin Bella Hadid, actresses Nicole Kidman and Isabelle Huppert in an workplace setting. The model often deletes images from its account and replaces them with new ones.

Though Kering doesn’t break down the annual income for Balenciaga, HSBC estimates it generated about 1.76 billion euros ($1.81 billion) in gross sales in 2021, in line with its April report. Kering’s largest label, Gucci, made 9.73 billion euros for a similar interval, in line with its annual outcomes.

The controversy comes in the course of the vacation procuring season, an important second for trend manufacturers. Balenciaga additionally made headlines earlier this month after quitting Twitter.

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